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50-Minute Sessions

International Enrollment Management (IEM)

How Internal and External Factors Impact International Student Recruitment

Wednesday, May 27, 2026
8:15 AM - 9:05 AM EDT
Location: OCCC, W205B
Successful international enrollment managers must learn to appraise the external factors driving international mobility; they must also be capable of accurately assessing internal factors and leverage current and emerging tools. The session outlines practical models and takeaways for participants to gauge opportunity in international recruitment.

Learning Objectives:

  • Identify and review common external indicators of market opportunity including mobility trends, economic and political factors, and geography.
  • Unlock insight into internal opportunities and constraints including annual fees, academic selectivity, the presence of immigrants, expat or cultural communities, and STEM offerings.
  • Leverage emerging data sets and tools that can support best practice in international recruitment market selection.